The Place Where Farm Life Meets Fashion.

This is the place of fierce farmwear—where grit meets glam and your farm life gets a serious glow-up.

Hi there! I’m Anthea Rolfe, the unapologetic trendsetter behind this bold and empowering clothing line, designed for women who know how to work hard, look good and do it all with confidence.

After 17 years in the thick of dairy farming—through the highs, the lows and everything in between—I realized something was missing. Where was the clothing that let us be both badass in the paddock and fabulous at the farmer’s market? Why couldn’t fashion fit our busy rural lives while still making a statement? That’s when the vision for this range came to life.

When I’m not on the farm hanging out with “the girls” (aka the herd) or sharing laughs with my favorite human, my son, I’m here—turning big dreams into wearable confidence. Because here’s the thing: you can rock a killer manicure, style your hair, throw on a bold lipstick AND still handle the grind like the pro you are.

This brand isn’t just about clothes—it’s about claiming your space, owning your worth and proving you can be sylish AND farm-tough. Whether you’re conquering the milking shed, fixing fences or hitting town, this is your reminder that you’re unstoppable.

Welcome to the community where style, strength and sisterhood come together. Let’s crush those farm days and slay those evenings in fashion that truly fits your life. 

Join the movement. Add a little glam to your grit. You’ve earned it.